Embed local marketing in your product
Your customers are local businesses. Show them how they look on Google before they churn. Audit results drop into their dashboard, broken citations get flagged with a one-click fix that lives in your paid tier. Meter by location or by API call.
Vertical SaaS founders serving local SMB segments (restaurant POS, healthcare scheduling, real estate CRM)
PM-and-founder hybrids who can integrate the API themselves
Established SaaS products that want a marketing feature shipped this quarter, not after hiring a team to build it
Growth engineers experimenting with onboarding hooks that surface local presence problems
A Google profile health widget
The widget lives in customer dashboards. It shows the location's presence score along with any missing data and broken citations. A “fix it” button upgrades the customer to your paid tier where Synup handles propagation.
An onboarding intake flow
The new customer's location data gets pulled from Google Business Profile during signup. Their account pre-fills with the data Google already has. The customer just confirms what's there instead of typing it in.
A reviews aggregation feed
The customer's reviews from Google, Facebook, Trustpilot, and platform-specific sources show up inside your product. They don't need a separate reputation tool. You don't have to build 80 integrations.
A competitor presence benchmark
For higher-tier customers, run a benchmark report on three local competitors. The report shows where they rank, what messaging they use, and any NAP errors worth exploiting. The benchmark becomes a renewal anchor.
The audit endpoints take a business name plus city and return presence scores along with broken-citation lists. Reviews come back from one endpoint with a normalized feed across every connected source. To push updates back out, the propagation endpoints do the work. Meter the API calls per customer location, or expose audit as a free tier and propagation as premium.
A scheduling SaaS for solo home-service businesses (roughly 14,000 paying customers across HVAC, plumbing, and electrical) added the presence audit to onboarding as a teaser. They showed the prospect their Google profile score, usually 40-60 out of 100. The audit pointed at three specific problems with the listing. Then they offered "Fix and Monitor" as a $39 per month add-on. Conversion to the add-on runs 18% on free trials. The average customer pays $89 per month for the core product; the add-on lifted average revenue per customer to $96 per month. At their scale, that's roughly $98K in monthly recurring revenue.
Ship local marketing as part of your SaaS
Get an API key and test against our sandbox in minutes. The docs include vertical reference patterns for restaurant SaaS, healthcare scheduling, home services, and real estate platforms.