The local data layer for 2,000+ franchisee profiles
Corporate pushes updates once and they reach every franchisee profile across 80+ directories within minutes. Brand-controlled fields stay locked. Locally-controlled fields stay editable. One REST API does the work, or a white-labeled corporate dashboard if your operators don't write code.
Franchise tech vendors (FranConnect, Naranga, equivalent) adding local presence to a multi-unit platform
In-house IT teams at 100+ unit franchise brands
Multi-brand franchise operators managing several concepts under one corporate structure
Brand-development consultants packaging local marketing as a franchise pre-opening service
A corporate-to-local data pipeline
Marketing decides on a holiday hours update. Corporate pushes it to Synup. Every franchisee profile shows the new hours within five minutes.
A franchisee permission layer
Address and phone are locked at the corporate level. Franchisees can edit hours and photos themselves. Sensitive fields like description or service area need corporate sign-off before they go live. Every change shows up in the audit log.
A duplicate watchdog
A new franchise opens and Google creates a duplicate listing. Without intervention, the duplicate cannibalizes ranking from the real one. The watchdog flags the conflict before it shows up in traffic drops.
A franchisee onboarding flow
When a new location signs the agreement, your franchise management system fires a webhook to Synup. The platform creates the location record and starts syncing to Google Business Profile within the hour. The franchisee logs into a populated profile rather than an empty form.
Corporate signs up for one master account. Underneath, every franchisee gets a Synup location record. A folder structure represents the regional or territory hierarchy so corporate can run a report on "Southeast" or "DMA 23" without writing custom queries. Your API key has corporate-level access by default. Scope it to a single folder when a franchisee needs their own integration.
A 1,400-location QSR chain. Corporate was running monthly NAP audits manually and finding 6-12% of locations had drifted on any given month. Synup catches 96% of drift within 24 hours and pushes the fix automatically. The remaining 4% needs a human. Things like a city renaming streets, a franchisee in a dispute, or a publisher migration. The corporate marketing team that used to spend 90 hours a month on NAP cleanup spends roughly 6 hours now.
Centralize the data layer behind every franchisee's local presence
Get an API key and test against our sandbox in minutes. Talk to sales for an implementation playbook scoped to your operator size.