Wire Synup into the systems your customers already run
HubSpot's CRM, Toast's POS, Shopify's checkout, Salesforce's everything. Synup accepts webhooks from any of them. When a deal closes in HubSpot, a review request fires. The same pattern works for a patient visit in Toast, an order shipped from Shopify, or hours updated in your back-office. Webhooks in, campaigns out.
Integration engineers building local marketing connectors for their company's tool stack
Automation specialists at agencies using Make, Zapier, or Workato to wire customer data into Synup
DevOps engineers maintaining a multi-tool stack where review velocity matters
Founders adding “automate the boring parts” to a sales cycle
A HubSpot review-request trigger
When a deal moves to “Closed Won” in HubSpot, the webhook fires and Synup queues a review-request SMS for three days later. On the customer side, that's a text a few days later with a one-tap link to leave a Google review.
A Toast post-visit campaign
When a visit closes out in Toast, the webhook hits Synup and an SMS goes out two hours later with a one-tap “leave a Google review” link. The reviews that come back are tagged with the location and the visit timestamp.
A Shopify post-purchase email
Order ships and an email goes out three days later with a branded review-request page. The customer picks where to leave the review (Google, Trustpilot, or wherever they're most comfortable). Synup tracks which platform converted best.
A back-office hours sync
When hours change in your scheduling tool, the webhook fires and Synup updates every directory within the hour. Nobody in operations has to remember to update three places.
Synup publishes webhooks for events you care about (review.created, listing.status.changed, campaign.completed). You publish webhooks from your CRM, POS, or back-office to Synup. Each webhook target needs an auth header. If the payload shape coming in doesn't match what Synup expects, add a transform step. Optional: route everything through your iPaaS (Workato, Zapier, Make) so non-technical operators can manage the wiring.
A multi-location dental group running Dentrix as their PMS, with 11 locations across two states. Their issue was review velocity: 90% of patients had a positive experience but only 4% left a Google review. They wired Dentrix's "patient visit completed" trigger to Synup. Two hours after the visit, an SMS goes out with the location-specific Google review link. Review velocity lifted 4.2x in the first 60 days. The practice manager who used to spend a chunk of each week chasing reviews redirected those hours to patient call-backs.
Wire local marketing into the systems already running your business
Get an API key and test against our sandbox in minutes. The docs include working reference integrations for HubSpot, Salesforce, Toast, Shopify, Square, and Dentrix.